par Planet Labor
For the first time in the country, a study shows that companies’ policies in favour of gender equality enable to attract and keep skilled women. This is a important advantage in a country marked by important employment mobility and increasing competition concerning the recruitment of skilled staff.
A study from the Aarhus School of Business (Handelshøjskolen) in Aarhus University, which has recently been published, shows for the first time that, companies leading equal opportunities policies, granting women the same pay and the same promotion possibilities than men, attract skilled women employees and slightly increase their capacity to keep this workforce longer than those who do not have such an approach.
Long-term advantages. The reason for this success is simple, declared Frédèric Warzynski, one of the study’s authors: “Highly skilled women want to evolve in work environments where they are equally treated”. The study was carried out among the pharmaceutical company Novo Nordisk, a pioneer and leader in equal opportunities according to Frédèric Warzynski. He said that this was an example to follow, given the excellent results this policy provides in the long run, because “when you improve equality on the workplace, you also improve work environment and culture. With undeniable gains for the company and its name, among other things, when it needs to recruit high-quality partners, which includes more and more women. On the other hand, equal pay is also advantageous for the company’s efficiency, since it implies that the most skillful person gets the job”. These advantages were confirmed by the TDC – the largest telecom operator in the country (13.000 employees) – which has been developing and applying, for several years, a groundbreaking equality policy and keeps assessing its effects. The staff manager, Jesper Theill Eriksen, recently declared that he observed, among other things, that “when you ask employees how happy they are with their manager, those with a woman manager are often happier than those with a male manager”.
e-europnews, January 14, 2008, No. 080027 – www.eeuropnews.com